Vimily - Social Media Marketing

Echelon 2013 South East Asia’s largest tech conference held over two days in Singapore to celebrate the region’s emerging technology industry. Echelon used Vimily to better connect with their various stakeholders by providing short, well-presented videos of the event in real time.

345 videos

1,059 Total Views

Results

5 videographers trained

Vimily’s film manager (free for first large event) trained Echelons team of 5 volunteers as videographers in just 20minutes using just their iphones, to ensure they achieved the very best results for the event.

Video created

The volunteers created almost 300 separate videos, from filming 100 visitors to the event.

Unique Views

The videos created over 1059 unique views for Echelon following the event, continuing the engagement with the brand beyond the days activity.

“As everything could be done through an iPhone, we were able to get quick interview responses from people who would normally be intimidated by larger, production value video.” - Brian Koh, Marketing Manager

Visitor Engagement

Brand building & intangible benefits

As a new brand, the use of Vimily gave the organizers a way to meaningfully interact on a personal level with many of the key visitors to the event. “This is an important strength of what Vimily does. The video wall, with its sheer volume of clips, and the way the questions are framed, tell the story and capture the mood of an event without draining resources.” - Brian Koh

Leads & Data

Qualitfied leads & additional data

As a relatively new event (3years old) one of Echelon’s priorities was to collect additional data from its attendants such as ages, Companies and up to date contact details. Vimily enabled them to do this in a very subtle way.

Video use

Video testimonials

e27 has used the Vimily-produced video for post event marketing.

Next year's Echelon

e27 is also looking at ways to use Vimily to attract potential attendees to next year’s Echelon’s events.

Brian Koh Marketing Manager at Echelon

What does Echelon think about Vimily?

Vimily is very different from YouTube because it is far more engaged as a social platform. Vimily’s video wall, with its sheer volume of clips, and the way the questions are framed, tell the story and capture the mood of an event without draining resources. It was really very good for us.